Britain might not have the love hotels, but they'll probably be finding ways to make the day of hearts work to their advantage with this new update from the medical industry. It seems that Britain's men will have the pleasure of purchasing erectile dysfunction medicine over the counter on February 14, Valentine's Day.

According to Reuters, three Boots pharmacies will be selling Viagra without a prescription. All those hopefuls will need is a certification from a pharmacist to get a starting supply:

Men aged between 30 and 65 suffering from erectile dysfunction will be able to buy four Viagra pills for 50 pounds (US$ 97) without having to get a prescription from a doctor first.

Instead, they will have a private consultation with a Boots pharmacist, when their medical history will be checked and measurements taken of their blood pressure, cholesterol and blood glucose levels.