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BP's Targetneutral: Time To Pay for Your Emissions

Posted Aug 28, 2006 at 07:40AM by Alaric S. Listed in: Environmental Campaigns Tags: UK, carbon dioxide, methane
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targetneutral


British Petroleum (BP), the world's second largest corporate emitter of carbon dioxide (based on Carbon 100 Index) and one of the world's biggest investors in lower-carbon fuels and technologies (at least, based on the company's press release) plans to clean up the air with Targetneutral.

According to Peter Mather, BP Head of Country UK, "Targetneutral is a positive, practical and straightforward step that BP is taking to help drivers help the environment. We are taking the lead because our extensive research shows there is a huge demand for such a scheme and a general feeling from customers that they don't know where to start."

The Targetneutral project lets motorists work out the emissions they add to the environment using BP's Targetneutral calculator. The motorists then pay to support carbon reduction schemes around the world to cancel out their contribution to climate change. Think of it as the environmental counterpart of My-Name-is-Earl's karmic cleansing list.

Driving an average car around for 10,000 miles per year will cost you around $40. That $40 will go to participating projects which will include a wind farm and biogas schemes in several Indian states. Either that, or you can send it to a gas project that will extract methane from Mexican pig farms to produce electricity. And voila! Guilt-free driving!

If the idea of an oil company telling motorists to pay up for their carbon dioxide emission sounds too good to be true to you, you're not alone. Britain's Green Party dismissed BP's Targetneutral as "Greenwash... Displacing the problem with feel-good schemes is not the same thing as solving it. We urgently need to reduce carbon emissions, and in the absence of non-polluting vehicles this means reducing private and freight motoring."

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